Creating a brand that reflects the diverse, strong and talented players of the Auld Reekie Roller Derby.
Project Overview
Team Design and Marketing Team, Auld Reekie Roller Derby
Role Lead Designer
Process Values workshop, concept iterations, brand guideline definition
Tools Sketch, Illustrator, Keynote
Project Duration 6 months
Challenge
Create a brand that reflects the strong ARRD mission statement -
‘To be a dynamic community that is supportive and inclusive in a competitive environment, in which skaters, officials and non-skating members can be the best they can be.’
Approach
Read more about how the project unfolded here
Results
Image Description Cover image for the ARRD Branding Guidelines
Image Description Values description for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Values keywords for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Colour scheme for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Primary Logo for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Light and dark logo variations for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Logo permutations for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Font only logos for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Typography details for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Design elements - dots for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
Image Description Design elements - lines for the ARRD Branding Guidelines. To request an accessible version of this document, please contact me through the contact form on the contact page.
image Description The Auld Reekie Roller Derby team members wearing their new kit based on the rebrand designs
“Now we have a look and branding that represents the professionalism and fun we live on a daily basis as a league. It represents us, and the element of fun which is vital to keep our motivation high. It’s a strong and professional branding. It’s revolutionising our approach to our image and the message we send out to potential team members, officials and audience. It’s fit for purpose in terms of bringing us together as one unit ready to take on the world.”